Happy Sweetest Day!

Today is the Sweetest Day of 2009!

And the sweetest couple is tying the knot today;
Congratulations to Natalie and Luke! We'll see you in a few hours.

So what is the Sweetest Day?

It is a Hallmark Holiday.

Origin: Sweetest Day is an observance celebrated on the 3rd Saturday of October, primarily in the Great Lakes region and parts of the Northeast United States. Once known as a day to spread love and cheer to the unfortunate (sick and poor), this popular holiday in the northern U.S. is now known as a day to show affection to the loved ones in your life.

It is described by Retail Confectioners International as an "occasion which offers all of us an opportunity to remember not only the sick, aged and orphaned, but also friends, relatives and associates whose helpfulness and kindness we have enjoyed".

Today: Sweetest Day now largely involves giving small presents such as greeting cards, candy, and flowers to loved ones. While it is not as large or widely observed as Valentine's Day, it is still celebrated in parts of the United States, despite persistent allegations of being a "Hallmark holiday."

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Make sure to enjoy the sweetness of a sugar hangover today, in fact "The Sweetest Day" is another excuse to eat candy, lots of chocolate and get presents from the boyfriend, fiancé or husband.

On this day, steal enough time from the turmoil of routine affairs, to bring a bit of good cheer to those you love. A present, perhaps, and more than that add a loving word--a smile--a kiss. This life we lead is but a segment in the eternal order of things. Too soon we find ourselves out of the running, living on memories of days gone by. Build yourself a heritage for that time, for that, the Sweetest day is worthy of our attention. xoxo

Wishing you all the Sweetest Day,